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procraftination spikes when math hits

by | Jan 24, 2014 | Business, Distraction, Maker, Marketing, Motivation, Production, Research

I was told there would be no math.

Turns out there’s nothing but math in making things, and all kinds of math in packaging it all up for clients and justifying it all to Revenue Canada.

I love to build stuff but I am not wired to readily tackle building an Excel spreadsheet, or at least I tend to steer clear of that sort of construction for fear of stirring the ugly, frustrated beast within. So instead of getting myself educated — knowledge is power yada yada — I go into serious procraftination mode. Need a project budget by Monday? Who wants a pair of knitted slippers!

Excel what now? 
The only thing I excel in when faced with spreadsheets and cost projections is making busy-busy with the hands, anxiety being the main fuel source for my handwork. I might even chart my productivity during tax time, if I could only drag my eyes away from my latest DIY obsession.

‘But it’s so simple. You don’t even have to do math.’ 
Can’t talk; making household cleaner out of orange peels.

‘There are lots of marketing courses for artists.’
Orrrr… a jewelry-making course, to make tiny silver sculptures! Sign me up.

I am aware that there are marketing resources and income tax tips just for visual artists but my feeble research into online tutorials and tips is quickly sidetracked:

Picture‘Gridus’ served up by a Moscow-based design studio. (artlebedev.com)

In my defence, it’s better not to try to grapple with the month-end reconciliation reports and annual income projections, because even I don’t have to do the math to know that the numbers are bad. What other kind of a business model has galleries demanding artists pay a submission fee (typically $35-50) just to send images of their work, then, if accepted, exhibit fees to show the work that the artists pay to ship to and from the gallery, with a commission to the gallery if the work is sold? That’s before any travel expenses to actually attend the gallery opening. Any accountant would advise switching occupations.

You don’t have to crunch those figures to understand that unless you’ve got a highly marketable ‘product’, this is no way to make a living.

The fact is, artists are easy-picking. We will do what we must  for free, even paying to get it out there to be part of the dialogue.  We may not make it as models in business, but at least we’re making.